Sunrise Real Estate II
2020
1920*1080
HD video, pedestal structure
Sunrise Real Estate II is a video sculpture containing three synchronous videos. The artist shows a real estate hypermarket that contains the advertisement video and the showroom of house products. The brand spokesperson, Sunrise Bear, introduces the development project and promotes Sunrise’s luxury houses to the audience. Throughout this work, the artist explored the political motives and public control behind the economic model, which uses the estate as a pillar industry.
Sunrise Real Estate I
2019
1920*1080
Digital video
In this work, Xiaofeng create a fictitious real estate company, Sunrise Real Estate Inc. He combined the commercial advertising, model house displays, and sales strategies into his video installation, and sell a utopian lifestyle to everyone. He explored the consumer psychology of the living environment, the function of contemporary residential buildings, and the connection with the social environment by his portrayal of the contemporary digital landscape.
Sunrise Real Estate I
- Model House No.1
2019
Variable Size
Video projection, Acrylic board, Polyethylene
Model House No.1 is a model house of Sunrise Real Estate project. The artist used a series of unrecyclable industrial materials to build this modern model building.